Ethiad Rail Safety Campaign 2017

Etihad Rail is the UAE’s brand new rail network. Mostly used for cargo transport, the new railway is built in the western region of the Emirates. In this area there's a high percentage of the population who have never seen or been close to a train. We decided to approach with a safety campaign to educate people in an understandable, positive, cheerful way, instead of another boring corporate video, using a simple message:

"If you see tracks, be safe, and don't cross the fence. Cross only at designated areas."

The rail model and all the miniatures reflect the real environment. Scaled 1/60, all the pieces are hand crafted and made with love.