Global Dubai Tourism DSF Campaign 2015

At its 20th year anniversary, Dubai Shopping Festival is one of the true iconic brands that make up the Dubai story. Dubai Shopping Festival is not just a month of discounts, retail therapy, or fighting over the last Size M of a designer sweater. It's a journey. We all start with aspirations, travel through inspiration, and we arrive at new discoveries that define a new you.

Through a vanishing perspective, the journey becomes a surreal structure representing Dubai.

global prints / tvc / pos

art direction TVC

art / creative direction prints

photography: Staudinger + Franke

Direction: Henry Schofield, Cityfilms


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